Conscious Beauty

We believe sustainability and beauty need to work in synergy, that’s why we’ve created the Conscious Beauty Edit.  
Explore our selection of consciously crafted beauty and wellness products that aren’t just good for you, but good for the planet too.  

The Edit

Conscious Beauty is our curated platform, offering you the choice to invest in exceptional beauty and wellness products that have been consciously crafted. Every product in the Conscious Beauty Edit is selected to ensure that it meets at least one of our eight key attributes. These attributes take into account human, animal and environmental welfare and align with the beauty industries’ internationally recognised best practices. Discover our edit and help support a more sustainable future. 

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Certified Natural

Discover brands that have been created with nature at heart. Perfect for those with any sensitivities, natural ingredients will leave your skin feeling smooth and nourished instead of sore and irritated like other products that contain harmful chemicals. Indulge in our luxe edit of holistic skincare including La Fervance Eclat Extraordinaire, a world’s first in 100% natural active clean beauty. 

 The standards and certifications considered under this attribute include COSMOS Natural, Soil Association and NATRUE. 

Certified Organic

Organic means working with nature, not against it. Organic beauty is the formulation of cosmetic products using organically farmed ingredients. These ingredients are grown without the use of toxic ingredients such as Genetically Modified Organisms (GM), herbicides, synthetic fertilisers, preservatives, parabens and more. 

 The standards and certifications considered under this attribute include the Soil Association, NATRUE and EcoCert. This certification confirms the product has been formulated with an organic portion of natural ingredients from a certified organic production. 


Our vegan brands are 100% committed to avoiding the use of any animal products or using ingredients that are derived from animals. Upgrade your wellness ritual with plant-based supplements by Nanno Phi and Pjyrity.  

 The standards and certifications considered under this attribute include the Vegan Society and PETA.  

Animal Welfare

Featuring cruelty-free brands that choose to invest in supply chains which do not test on animals or promote good animal farming and the five animal freedoms. Make the ultimate guilt-free purchase from our ethical beauty range. 

 The standards and certifications considered under this attribute include PETA. 

Reducing Waste

Beauty shouldn't be wasteful. Whether it's products made with innovative regenerated or creatively upcycled, this is about celebrating brands with circularity in mind – including when it comes to their packaging. 

 The standards and certifications considered under this attribute include the Global Recycle Standard, Recycled Claim Standard and more. 

Ethical Sourcing

Committed to highlighting brands which have sustainability and ethical sourcing at their core. Using only sustainable and ethical framing techniques that are good for the grower, environment and the consumer and provide a positive environmental and social impact on those around them. Discover Sri Lankan organic turmeric, handcrafted in Ayurveda tradition from Wunder Workshop

Locally Made

Discover the brands whose purpose and products are intimately connected to the place, provenance and people behind them. 

 This attribute indicates that at least 50 percent of a brand's products have been manufactured within their own community or country, demonstrating an investment in the local economy and environment. 

Social Enterprise

We want to help Brands that are changing the world for the better, and are passionate about giving back to the community and the planet. These brands seek, through their economic model not to be the best in the world, but to do the best for the world. Choose to support brands which donate, empower and support from our Social Beauty range and discover brands such as BAÛBO and Essentials By ZoeLVH

 The standards and certifications considered under this attribute include B Corporation.